Freshman Services

ABOUT

Our company offers a broad spectrum of research and consulting services designed to increase clients marketing potential by providing expects in understanding both consumer and business behavior. These services range from basic survey research to specialized analysis, modelling and stretch planning. We also insure that client briefings and project objective are properly understood. Project implementation and Data is intelligently analyzed by our specialist.

CAPABILITIES Quality management We customize our teams and mythologies We are committed to take you from Question to Answer

We offer services to all
public-sector and private-sector
SOE
NGO’s

WHAT MAKES FRESHMAN SERVICES UNIQUE
Employee satisfaction and loyalty Evaluating channels to market Customer and perception

METHODS
QUANTITATIVE
Consumer and business to business
CAPI/PAPI/CATI/CAWI (Online, email)
CAPI - Computer Aided Personal Interviews
CAWI – Computer Aided Web Interviews (URL)
CATI – Computer Aided Personal Interviews
PAPI – Pen & Paper Personal Interviews
Online using panels
Desk Research
Observation
Transcribing
Note Taking
Recruitment
Social media analysis – we track & analyse the volumes of unstructured online data that inundates business on a daily basis, providing actionable insights.
Interactive Voice Recoding.


Qualitative
Focus group discussions
Online viewing facilities using online platform
Online focus groups/idi’s/B2B interviews
Traditional 2 hour, full analysis and report
In depth interviews
Mystery Shopping
Immersions
Online communities – social networking for market research. Hyper connectivity, higher quality& more

QUALITY CONTROL
Recruitment of suitably qualified interviewers>Interviewer training>Field Briefing>Field -
Scheduling>Customised user friendly tools. Ongoing quality control
Spot checks during the fieldwork period
Consistent sample quota checks
25% back checks on all interviewer returns
20% of records that are checked, 15% are checked by the supervisors and the other minimum of 5% are checked by our office teams
Our requirement is that the calls done from our offices validate at least two successful interviews per interviewer.
Data template set up
Data cleaning
As respondents complete the questionnaire, it will be captured and uploaded so we can keep track of completes, checking data for correctness, completeness and clarity.

QUALITY CONTROL
Recruitment of suitably qualified interviewers>Interviewer training>Field Briefing>Field -
Scheduling>Customised user friendly tools. Ongoing quality control
Spot checks during the fieldwork period
Consistent sample quota checks
25% back checks on all interviewer returns
20% of records that are checked, 15% are checked by the supervisors and the other minimum of 5% are checked by our office teams
Our requirement is that the calls done from our offices validate at least two successful interviews per interviewer.
Data template set up
Data cleaning
As respondents complete the questionnaire, it will be captured and uploaded so we can keep track of completes, checking data for correctness, completeness and clarity.