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Bid 5/2026: Appointment of a Lead Implementing Agent (with Permitted Subcontractors) for the Implementation and Facilitation of the Ghana Market Access Activation Programme

BID

2026-07-16 11:00

2026-07-27 12:00

Cape Agency For Sustainable Integrated Development in Rural Areas (CASIDRA)

Business Development, Governance, Business Process Management, Consulting Services, Market Research and Surveys, Project and Construction Management, Project Planning, Monitoring and Evaluation, Trade and Market Access Facilitation and Commercialisation

Western Cape

Cape Agency For Sustainable Integrated Development in Rural Areas (CASIDRA)

Cape Agency For Sustainable Integrated Development in Rural Areas (CASIDRA) Tenders

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Tender Number: BID 5/2026
URL: https://tenders.casidra.co.za/tender/bid-5-2026-appointment-of-a-lead-implementing-agent-with-permitted-subcontractors-for-the-implementation-and-facilitation-of-the-ghana-market-access-activation-programme/
Location:

Ghana

Post Date:

2026-07-06 12:00:00

Closing Date:

2026-07-27 12:00:00

Contact Person:

Marshelle Apollis

Contact Email:

[email protected]

Tender Details

GENERAL REQUIREMENTS
The Western Cape Department of Agriculture (WCDoA) invites suitably qualified service providers to submit proposals for the appointment of a Lead Implementing Agent (with permitted subcontractors) to implement and facilitate the Ghana Market Access Activation Programme. The project will be implemented in Ghana and focuses on supporting the market entry and promotion of Western Cape agricultural and agro-processed products through trade facilitation, distributor and importer engagement, regulatory support, retail and HORECA activations, experiential trade events, market intelligence, and lead tracking support.

The appointed service provider will be responsible for the coordination and implementation of all in-market activities in Ghana, including engagement with distributors, buyers, retailers, and hospitality sector stakeholders, with the aim of generating measurable commercial outcomes and export opportunities for participating exporter

BRIEFING SESSIONS
Bidders are invited to attend an online briefing session via Microsoft Teams on 16 July 2026 at 11:00 AM. Interested bidders should contact [email protected] to request the Teams meeting link.

SUBMISSION OF DOCUMENTS
Sealed tenders, clearly indicated with the bid no, title and closing date, must reach Casidra SOC Ltd at their Head Office, 22 Louws Avenue, Southern Paarl and be placed in the bid box available at reception.

PLEASE NOTE THE FOLLOWING

  • TENDERS MUST BE BOUND AS CASIDRA WILL NOT TAKE RESPONSIBILITY FOR THE COMPLETENESS OF ANY UNBOUND BID DOCUMENTS.
  • BID DOCUMENTS MUST BE DOWNLOADED FROM THE TENDER PORTAL. NO BID DOCUMENT WILL BE PROVIDED VIA E-MAIL.
  • FAILURE TO PROVIDE ANY OF THE COMPULSORY DOCUMENTATION AND PARTICULARS MAY RENDER THE BID INVALID.

ENQUIRIES ABOUT THE COMPLETION OF THE TENDER DOCUMENT CAN BE ADDRESSED TO:
Name of Procurement Administrator: Marshelle Apollis
Contact e-mail: [email protected] / [email protected]
Contact number: 021 863 5000

CLOSING DATE AND TIME OF BID: MONDAY 27 JULY 2026 STRICTLY @ 12:00


Tender Summary

Objectives

The primary objective of this tender is to appoint a Lead Implementing Agent (with permitted subcontractors) to facilitate the implementation of the Ghana Market Access Activation Programme. The programme aims to support Western Cape exporters in entering and expanding within the Ghanaian market through trade facilitation, distributor engagement, regulatory support, market activation, and lead tracking to generate export opportunities and measurable trade outcomes.

Scope

The scope includes:

  • Implementation and facilitation of activities in Ghana, including regulatory compliance, distributor engagement, activation events, and market intelligence.
  • Development of a Regulatory Compliance Roadmap for FDA Ghana product registration.
  • Establishment of trade relationships with Ghanaian importers, distributors, hotels, restaurants, and retail outlets.
  • Execution of targeted activation channels such as retail placements, hospitality engagement, and curated trade events.
  • Collection, analysis, and reporting of market intelligence and lead management.
  • Provision of coaching, post-activation follow-up, and detailed reporting on progress and outcomes.
  • Management of risks related to regulatory delays, distributor performance, logistics, and security.

Technical Requirements

The technical requirements encompass:

  • Demonstrated experience in international market access, trade facilitation, and market activation, preferably within Africa and involving agricultural or agro-processed products.
  • Development of a comprehensive methodology and implementation plan tailored to the Ghanaian market.
  • Qualified key personnel with relevant experience in trade facilitation, regulatory processes, and market activation.
  • Established networks within Ghana’s retail, wholesale, and distribution sectors.
  • Delivery of specific outputs including FDA registration support, distributor engagement, activation events, market intelligence, and lead management.
  • Provision of detailed project management, stakeholder engagement, risk mitigation, and reporting frameworks.

Skills Requirements

The bidder must possess:

  • Proven expertise in international trade, market entry strategies, and trade facilitation in Ghana or West Africa.
  • Strong project management skills with the ability to coordinate multiple activities and stakeholders.
  • Technical knowledge of regulatory processes, especially FDA Ghana registration procedures.
  • Effective stakeholder engagement and negotiation skills to establish partnerships and commercial agreements.
  • Market research and intelligence analysis capabilities.
  • Experience in event management, activation campaigns, and promotional activities.
  • Capacity to manage risks, ensure compliance, and deliver measurable outcomes within the specified timeframe.
This summary is AI generated. Download the tender documents for all the information.

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