The mission of the Free State Gambling, Liquor and Tourism Authority is to promote legally compliant, responsible, sustainable and transformed gaming and liquor industries through effective licensing, regulating and reporting on the activities of the industries, and to market and promote the Free State province as a tourist destination of choice.

The Entity’s strategic objectives are: to ensure the effective and efficient marketing of tourism, promotion of tourism and development of sustainable tourism within the province; an effective tourism marketing and promotion strategy; marketing initiatives adequately covering provincial geographic spread and seasonality; effective utilisation of media platforms; and hosting of events to promote the Free State province as a tourist destination of choice.

Note: The Free State Tourism Authority (http://freestatetourism.org) was incorporated into the Free State Gambling and Liquor Authority to establish a new entity, the Free State Gambling, Liquor and Tourism Authority, on 1 June 2017.