The Agribusiness Development Agency (ADA) strives to promote, establish, facilitate and support the growth of black owned and managed agricultural enterprises along agricultural value chains in KwaZulu-Natal through partnerships with individuals, communities, private sector and other public sector institutions in order to achieve a transformed agribusiness sector in KwaZulu-Natal.

The vision of the ADA is of a diverse, deracialised, prosperous and sustainable agribusiness sector in KwaZulu-Natal.