Overview

Tourism KwaZulu-Natal is charged with the responsibility, directly and indirectly, for the development, promotion and marketing of tourism into and within the province. The mission of the Entity is to initiate, facilitate, coordinate and implement strategic tourism marketing and demand-driven tourism development programmes, which will grow tourism, thereby serving to achieve the transformation of the tourism sector within the province and the provision of economic benefits to all stakeholders and the province.

The Entity’s objectives include: increasing foreign arrivals; increasing the share of domestic visitors; increasing tourism expenditure (spend); reducing foreign seasonality; increasing geographic spread; improving destination image and service excellence; promoting responsible and demand-driven tourism development and accessibility; fostering strategic leadership; promoting transformation; and providing an enabling environment.