Recreate You (Pty) Ltd

Recreate You (Pty) Ltd is a Level 1 BBBEE status company which is 100% black owned, 51% of which are female. Lorraine Beaumont is the founder and 51% shareholder, in partnership with Sheralle Maclou and Jurgen Boyd. Our business model incorporates the strengths of our shareholders who are passionate about and committed to the vision and mission of the Company.

Recreate You is holistic transformation and wellness company that aims to be South Africa’s premier one stop centre to provide personalised transformation experiences for clients and organisations seeking to recreate themselves from the inside out. We offer amongst others, leadership and life coaching and training, corporate and individual healing and developmental retreats, alternative medicine tinctures and company secretarial consulting services.


2. Products and Services

2.1​Leadership and Life Coaching

Lorraine Beaumont is a Life and Executive Coach who will assist you in unlocking your purpose and finding your shape in the world. She is fanatical about helping people and organisations to recreate themselves from the inside out and to be the best that they can be. Lorraine’s extensive life and corporate experience and bears testament to the positive results of coaching. She utilises models and tools that are best suited for each client’s specific needs and has also developed her own coaching Model called the SHAPE UP Model which draws from different models and psychological theories ensuring a holistic approach.

In her coaching with you, Lorraine will assist you to be more self-aware as you realise that your current reality is not truth. She will assist you in identifying unhealthy thinking patterns and beliefs that are not serving you and provide a safe and non-judgmental space for you explore new narratives so that you can be the architect of your own destiny and live your life with intention. You will find a safe space for learning and insight that will result in self-correction, generation and sustained change.

Business Experience

Lorraine has a background in Psychology and spent 16 years in the corporate environment as a Company Secretary. She has worked in private and public sector environments and understands the challenges facing these organisations. She has liaised and advised at all levels of the organisation and has first had experience of the governance, processes, corporate culture, decision-making, particularly at State-owned Companies. As a Company Secretary, she also understands the power within these organisations. The need for leaders to lead with a coaching and mentoring style fueled her development of Leadership Coaching and Mentoring at Transnet Freight Rail where she headed the Coaching Department. She coached Managers and Team Leaders at Alexander Forbes during a time of low morale and uncertainty in the organisation with resounding success. Lorraine’s keen interest lies in addressing the performance and structural issues that hinder companies from achieving at their peak. She seeks to identify gaps between systems, processes, policies and actual successful implementation which is inevitably related to the behaviour and attitudes of people. People optimisation in organisations is also her focus as she assists leaders in identifying whether their people are correctly placed to ensure maximum value and what tools should be utilised in different scenarios. She is currently on the Panel of Coaches for the Liberty Growth Mindset Project. She is also on the coaching panel for Sasfin leadership development program.

Education and Accreditation​

Lorraine is a certified NLP Practitioner, Life Coach and Negative Emotion Therapist. She Majored in Psychology and worked as a Child-Line Crisis Line Counsellor and HIV/AIDS educator. She has also completed the Post Graduate in Coaching through the South African College of Applied Psychology and passed her performance examinations with the International Coach Federation and Coaches and Mentors South Africa. She is in the process of credentialing with the International Coach Federation as a Professional Certified Coach.

2.2 Company Secretarial Services
Lorraine spent most of her corporate life in roles of Company Secretary within the public sector and listed companies’ environments. Her experience as a Company Secretary was gained through serving state-owned companies such as Transnet, Rand Water, Intersite Property Management (subsidiary of PRASA), Industrial Development Corporation, Sun International and Johannesburg Water. This has informed her ability to understand processes and standards required in different organisations as well as the dynamics at play in different sectors. She currently provides company secretariat services on a consulting basis.
Company Secretarial services include:
• Provision of secretariat functions/services.
• Coordination and preparation of agendas for meetings
• Preparation and circulation of Minutes of meetings.
• Preparation and circulation of Matters Arising and tracking decisions.
• Preparation and circulation Meeting packs in accordance with the Committee Mandates.
• Coordination and preparation of written resolutions register.
• Provision of guidance to the Board and Committees on roles and responsibilities.
• Monitor and implement corporate governance.
• Development of Delegation of Authority Framework
• Development and Review of Board Charters and Committee Mandates
• Manage the performance and effectiveness of Boards and Committees.
• Preparation of Corporate Governance Framework.
• Preparation of Annual Work Plans

2.3 Executive and Individual Transformation Retreats

2.4 Alternative plant-based medicines


2.5 Meditation and Yoga

2.6 Personal styling and make-up consulting

3. Core Team

3.1​Lorraine Beaumont – Chief Executive Officer, Lead Coach, Company Secretarial service provider.

​Post Graduate Diploma in Coaching – South African College of Applied Psychology
​Bachelor of Arts (Public Administration and Psychology) – University of South Africa
​NLP Practitioner, Life Coach and Negative Emotion Therapist
​Enneagram Practitioner – Five Lens Ennea International
​Member and Registered Coach – Coaches and Mentors South Africa
​Member – Institute of Directors South Africa
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Courses Completed:

• Institute of Directors- Being a Director 1 & 2
• Institute of Directors - Being an Effective Company Secretary
• Institute of Directors​- How to run effective Meetings
• CBM Training - A Secretary’s Guide to Meetings & Minute Taking
• Marcus Evans - Reforming Company Secretarial Practice
• Companies House Secretarial - Administrative Company Secretarial
• Secretarial Services - Practice & Corporate Governance
• University of Natal - Asizwane (Practical Zulu)
• Child line Family Centre - Counsellor Training Course

3.2 Sheralle Maclou – Chief Marketing and Sales Director

An optimist by nature with the belief that the universe is each individual’s fruit to savour, Sheralle Maclou thrives on birthing successful businesses. Her constant, self-imposed challenge is the pursuit of excellence.
Sheralle’s experience and theoretical knowledge in marketing and strategic brand management, coupled with her desire to constantly innovate and introduce African markets to new ideas, make her a formidable businesswoman. As CEO of Recreate you, Sheralle’s vision is to build an African network of Recreate You centres focused on equipping all who go through the programs with the skills to rewrite their stories thereby shaping a generation of African outliers, progressive across all fields. Sheralle sees opportunities, where others see risks and has honed the skill of making sound business decisions that deliver profitable returns.
Sheralle is a former Shareholder and Director at Sozala Media, CEO of Recreate you, Marketing Director of EDO EATS and consults with boards of various other businesses. She is currently the Founder, Shareholder and Managing Director of Trinity Brands. She has a gift for business start-ups and is currently a mentor for aspiring black business owners.

3.3 Jurgen Boyd – Chief Financial Director

Jurgen Boyd joined the Financial Sector Conduct Authority in November 2000 and retired as Divisional Executive for Market Integrity Supervision at the end of March 2021. After qualifying as a Chartered Accountant and before joining the regulator, he held various roles in the private sector as an accountant, auditor, financial manager, business consultant and financial director.
At the FSCA he was responsible for conducting oversight of market infrastructures (including stock exchanges and central securities depositories) as well as over-the-counter derivatives providers and rating agencies. Prior to this he had executive, regulatory and supervisory responsibilities in different sectors of the financial services industry, including the pensions and collective investment schemes industries.