Tender Summary

Objectives

To competitively procure qualified and experienced service providers to deliver municipal advertising and training services. The primary aim is to enhance local government communication, branding, and employee/stakeholder capacity building through a structured, long-term service delivery framework.

Scope

The tender covers two independent procurement streams, both spanning a 36-month contract period:

• Advertising Agency Services: Full-spectrum agency support for municipal marketing, media planning, creative production, and campaign execution.
• Training Service Provider Panel: Establishment of a pre-qualified roster of training providers to fulfill ad-hoc or scheduled learning and development requests throughout the contract term.

Evaluation follows a three-stage process: mandatory compliance verification, functionality scoring (minimum 85 points required to advance), and final price and preference ranking. Submitted bids remain valid for 120 days. The municipality retains full discretion to accept or reject any or all bids without obligation or justification.

Technical Requirements

• Mandatory registration and active status on the Central Supplier Database (CSD).
• Complete submission of all prescribed compliance documentation; omission of mandatory items results in immediate disqualification.
• Achievement of at least 85 points during the functionality evaluation phase.
• Submission of verifiable evidence to claim preference points, including proof of operational locality, black South African ownership, and women/youth ownership thresholds. Acceptable documentation includes CIPC records, CSD profiles, B-BBEE certificates, sworn affidavits, recent utility bills, or certified letters from landlords/traditional authorities.
• Physical delivery of sealed bids clearly marked with the correct project name and bid number into the designated municipal bid box. Electronic, postal, or facsimile submissions are strictly invalid.

Skills Requirements

While the tender does not enumerate granular technical competencies, it explicitly requires bidders to be suitably qualified and experienced. Applicants must demonstrate:

• Proven capability in developing and executing integrated advertising strategies, including media buying, creative concept development, copywriting, and brand management within public sector contexts.
• Established expertise in instructional design, curriculum development, facilitation, and training evaluation across relevant municipal or corporate sectors.
• Operational maturity to manage multi-year service agreements, adhere to municipal supply chain governance, maintain accurate reporting, and scale resources according to call-off demands.

Explanation of Unusual or Complicated Terms

• 80/20 Preference Points System: Governed by the Preferential Procurement Framework Act, this evaluation model allocates 80 points to price competitiveness and 20 points to socio-economic transformation goals (locality, race, and gender ownership). Points are only awarded if explicit, verifiable proof is submitted alongside the bid.
• Panel Appointment Model: Unlike a fixed-scope contract, a panel arrangement pre-qualifies multiple providers who may subsequently receive individual work orders or call-offs as municipal needs arise. This offers flexibility but requires providers to maintain readiness for variable workload distribution.
• Strict Physical Submission Protocol: The municipality enforces a zero-tolerance policy for digital or remote bid submissions. Only hard-copy bids physically deposited in the official bid box before the exact closing time will be processed, ensuring transparency and preventing late or altered entries.