Appointment of a Service Provider for Conservation &, Tourism Brand Storytelling, Content Creation & Production Across Selected South African National Parks

RFQ-009A-26

See details below or the tender documentation

Tender Closed on: 2026-07-20 12:00

South African National Parks

Motion picture, video and television programme production, sound recording and music publishing activities, Photography and Videography

Eastern Cape, Free State, Western Cape

South African National Parks

South African National Parks Tenders

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Groenkloof National Park (Head Office)

Documents


Enquiries

Bidding Enquiries

  • Contact: Thivhulawi Ratshibvumo
  • Email: See Document
  • Telephone: 0124265227

Technical Enquiries

  • Contact: Masingita Masiya
  • Email: See Document
  • Telephone: 012 426 5330

How To Apply

Bid Submission

See Document

Closing Date

20 July 2026 at 12:00 PM


Tender Summary

Objectives

The primary objective of this tender is to appoint a qualified and experienced creative content production partner to develop and deliver a comprehensive brand storytelling, content creation, and production programme across selected South African National Parks. The appointed service provider will act as an end-to-end creative partner responsible for ideation, campaign strategy, production, talent management, post-production, and digital distribution. The content aims to enhance SANParks' digital marketing, social media, website, and communication efforts, increasing visitor awareness, bookings, public engagement, inclusive tourism, and conservation awareness across the targeted parks and communities.

Scope

The scope encompasses a multi-phase content production across three regions and seven parks:

  • Phase 1: Northern Region (Golden Gate Highlands NP) - July 2026
  • Phase 2: Cape Region (Cape Point, Agulhas, West Coast NPs) - August 2026
  • Phase 3: Garden Route Region (Tsitsikamma, Knysna, Wilderness NPs) - September 2026

For each phase, the scope includes:

  • Developing narrative frameworks and creative direction aligned with specified narrative and emotional pillars.
  • Creating comprehensive creative strategies for SANParks approval prior to production.
  • Pre-production planning including shot lists, scene descriptions, call sheets, and location identification.
  • Delivering a minimum of 150 high-resolution, fully edited images per phase covering scenery, activities, visitor experiences, community products, and landscapes.
  • Producing and delivering video assets such as landscape, wildlife, activities, accommodation, short social media clips, and drone footage in 4K resolution.
  • Providing copywriting for parks, activities, accommodations, products, and social media captions.
  • Sourcing and managing talent, including community ambassadors and influencers.
  • Post-production, asset organization, and delivery via shared platforms.
  • Distribution and amplification of content across SANParks and partner channels.

The content must adhere to SANParks' safety, environmental protocols, and branding guidelines.

Technical Requirements

  • Content Formats: High-resolution images (RAW, JPEG/TIFF), videos in 4K, vertical, landscape, and square formats for social media.
  • Video Assets: Fully edited clips with colour grading, music licensing, subtitles, and separate audio tracks.
  • Drone Operations: Drone operators must hold valid Civil Aviation Authority (CAA) licenses.
  • Copywriting: Minimum word counts per content type, approved by SANParks prior to finalization.
  • Distribution: Content to be scheduled, placed, and amplified across specified digital channels, including SANParks' social media and partner platforms.
  • Timelines: Phased delivery with specific post-shoot and asset delivery deadlines aligned with each region's schedule.

Skills Requirements

  • Creative Content Production: Proven experience in multi-format photography, videography, and VR content creation, especially in tourism, conservation, or destination branding.
  • Storytelling & Creative Strategy: Ability to interpret narrative frameworks and develop compelling stories aligned with brand pillars.
  • Pre-Production Planning: Skills in developing shot lists, scene descriptions, location scouting, and scheduling.
  • Technical Expertise: Proficiency in high-resolution photography, 4K videography, drone operation with valid licenses, and editing with colour grading and sound design.
  • Talent & Influencer Management: Experience sourcing, briefing, and managing community ambassadors, local guides, and digital influencers.
  • Copywriting & Content Development: Ability to produce engaging, accurate, and brand-aligned written content for diverse platforms.
  • Post-Production & Asset Management: Skills in editing, organizing digital assets, and delivering content in multiple formats.
  • Digital Distribution & Amplification: Knowledge of scheduling, platform optimization, and content amplification strategies.
  • Compliance & Safety: Understanding of SANParks' safety, environmental, and legal protocols, including drone licensing and COVID-19 health guidelines.
This summary is AI generated. Download the tender documents for all the information.

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