Objectives

The primary objective of this tender is to appoint a panel of communication agencies to provide comprehensive communication services to the Department of Home Affairs (DHA) on an as-and-when-required basis. The services aim to enhance DHA’s capacity to deliver efficient, citizen-centric services through strategic communication initiatives, including digital campaigns, multimedia content, media planning, and buying, over a period of three years with the possibility of a two-year extension.

Scope

The scope of the tender encompasses the following key areas:

• Development of digital/social media campaigns: Creating and executing campaigns, social media content, influencer marketing, live streaming of ministerial events, digital media audits, and analytics.
• Creative Content Development, Editorial Services, and Multimedia Production: Producing multimedia products for radio, TV, print, and digital platforms, including graphic design, motion graphics, animation, copywriting, editing, proofreading, and translation (including Sign Language and Braille).
• Media Planning and Buying: Identifying effective platforms, developing advertising plans, procurement of media space across traditional, digital, and emerging media channels, and ensuring resource optimization.

The services are required on an ad hoc basis, initially for three years, with potential extension based on performance. The project may involve travel across all nine provinces and is expected to commence upon appointment.

Technical Requirements

• Demonstration of a portfolio of relevant work in government and/or private sectors, including internships.
• Provision of a comprehensive communication services portfolio aligned with the scope of work.
• Compliance with all specified qualifications and experience for key personnel, including a Project Lead with at least NQF Level 7 qualification and other team members with relevant NQF Level 6 qualifications.
• Submission of all required forms, including SBD 1, SBD 4, SBD 6.1, and a valid tax clearance certificate or PIN.
• Adherence to the bid submission deadline and proper formatting of the bid documents.
• Provision of detailed project proposals, including approach, methodology, timelines, and budget considerations.

Skills Requirements

• Experience in developing and managing digital/social media campaigns, including audience segmentation and influencer marketing.
• Proficiency in multimedia content creation, including graphic design, motion graphics, animation, and professional copywriting.
• Ability to conduct media planning, media buying, and procurement across various platforms, ensuring optimal reach and impact.
• Strong project management skills to handle multiple campaigns and deliverables within stipulated timeframes.
• Excellent communication skills, including writing, editing, proofreading, and translation (including Sign Language and Braille).
• Knowledge of current digital trends, analytics, and global best practices in government communication.