Objectives

The primary objectives of this tender are to appoint a panel of qualified and experienced marketing service providers to support the Department of Mineral and Petroleum Resources (DMPR) in strengthening its brand visibility, stakeholder engagement, and effective promotion of its programmes, initiatives, and campaigns over a period of 36 months. The service providers will assist in conceptualising, planning, and implementing integrated marketing strategies aligned with the department’s strategic communication priorities, thereby enhancing public confidence and awareness of the department's mandate.

Scope

The scope of work includes:

• Implementation of marketing plans aligned with the department’s communication strategy.
• Review and strengthening of the department’s brand identity and guidelines, including adherence to DMPR and GCIS corporate identity manuals.
• Development and delivery of marketing services such as campaign concepts, creative materials, digital and traditional media content (ads, posters, videos, newsletters), and event/activation plans.
• Execution of campaigns across all nine provinces, with flexibility to indicate presence per province.
• Reporting on campaign performance, impact, and lessons learned.
• Support for stakeholder engagement and promotion of departmental programmes and initiatives.

Technical Requirements

The technical requirements for bidders include:

• Demonstrated experience of at least 15 years in marketing, with proof from references and previous projects.
• Team composition with a Team Leader having at least 10 relevant projects and qualifications at NQF level 10, and team members with at least 10 relevant projects and qualifications at NQF level 8 or higher.
• Provision of a detailed technical proposal outlining approach, methodology, work plan, and schedule of activities.
• Compliance with the department’s branding and identity guidelines.
• Ability to deliver tangible outputs such as campaign materials, media content, event plans, and reports.
• Adherence to evaluation criteria including functionality, administrative compliance, and preference points for specific goals.

Skills Requirements

The skills and expertise required from bidders include:

• Extensive experience in marketing and communication, including strategic planning, creative development, and campaign execution.
• Proven ability to develop integrated marketing strategies and innovative communication approaches.
• Strong project management skills with the ability to coordinate activities across multiple provinces and stakeholders.
• Expertise in brand management and adherence to corporate identity standards.
• Ability to produce high-quality media content (digital and traditional), including videos, posters, and newsletters.
• Effective reporting and analytical skills to evaluate campaign impact and lessons learned.
• Capacity to work collaboratively with the department’s communication team and external partners such as GCIS.