Objectives

Postbank aims to strengthen its digital marketing capability to drive customer acquisition, enhance product and service awareness, improve customer engagement, and increase marketing efficiencies. The appointed provider must deliver an end-to-end, data-led digital marketing solution that translates business and campaign objectives into targeted, measurable, and cost-effective digital activity. The solution must ensure strict governance, brand safety, regulatory compliance, and an integrated approach across the digital customer journey.

Scope of Services

The contract encompasses the complete lifecycle of performance-driven digital marketing activities, including planning, development, execution, optimisation, management, and reporting. Core services include:

• Programmatic advertising and retargeting
• Search engine optimisation (SEO)
• Paid search campaign management
• Paid social media advertising management
• Social listening and online reputation monitoring
• Tracking, analytics, optimisation, and reporting

Additional responsibilities involve strengthening audience engagement, expanding social media presence, managing owned and earned media channels, facilitating stakeholder communications, providing alert and escalation support, and strategically positioning the bank in relevant trending conversations aligned with brand, business, and regulatory standards.

Technical Requirements

• Experience Threshold: Minimum eight (8) years of demonstrated experience in digital marketing, digital media buying, and performance marketing, supported by a company profile, campaign portfolio, and reporting dashboards.
• References: At least three (3) signed reference letters from verifiable clients delivering comparable services within the past five years.
• Personnel Qualifications: All assigned staff must possess a minimum of ten (10) years’ experience in digital marketing and social media services.
• Pricing Format: Costs must be quoted separately in South African Rand (ZAR) on official letterhead, clearly itemising media spend, platform/technology costs, and professional/service fees.
• Compliance & Registration: Suppliers must be registered on the Central Supplier Database (CSD) and adhere to the National Treasury’s General Conditions of Contract. All deliverables become the exclusive property of Postbank upon delivery, subject to third-party platform licences.
• Submission Rules: Late quotes will not be accepted. Postbank reserves the right to cancel, reject, partially award, or not award the RFQ at its discretion.

Skills Requirements

Bidders must provide a multidisciplinary team with proven expertise in programmatic media buying, SEO, paid search and social advertising, data analytics, campaign optimisation, and digital reputation management. Candidates must demonstrate strong capabilities in translating complex business goals into actionable digital strategies, managing high-volume consumer environments, and navigating regulated sectors such as financial services. Proficiency in cross-platform campaign management, performance tracking, stakeholder liaison, and compliance-driven content deployment is essential.

Notes on Unusual or Complicated Terms

• Programmatic Advertising & Retargeting: Automated, algorithm-driven ad purchasing and user re-engagement based on real-time browsing behaviour and demographic data.
• Social Listening & Reputation Monitoring: Continuous tracking of digital conversations, mentions, and sentiment to proactively manage brand perception and respond to emerging issues.
• SBD (Standard Bidding Document): Mandatory South African public sector procurement forms used to verify supplier eligibility, disclose conflicts of interest, and declare compliance with anti-collusion and corruption legislation.
• 80/20 Preference Point System: A South African procurement scoring model where 80% of evaluation points are awarded for competitive pricing and 20% for designated socio-economic goals, such as majority ownership by historically disadvantaged individuals, women, or persons with disabilities.