Objectives

The primary objective of this tender is to procure creative, graphic, and videographic marketing services on a project basis and/or for a 12-month period. The services aim to enhance the South African Weather Service's (SAWS) brand visibility, public engagement, and marketing efforts through high-quality design, multimedia content, and targeted media campaigns.

Scope

The scope of work includes:

• Development and execution of integrated marketing campaigns (above the line, below the line, through the line) aligned with SAWS marketing strategies.
• Content development for traditional and digital media, including social media management (Facebook, Twitter, LinkedIn, YouTube), Google AdWords, and website content.
• Design and production of marketing collateral such as posters, flyers, brochures, banners, promotional items, and internal/external branding materials.
• Video and radio production, including animations, explainer videos, weather forecasts, and social media short videos.
• Revising and updating corporate identity (CI) documents and branding materials.
• Campaign strategy, planning, and execution, including concept development, layout, and finished art.
• Monitoring, analytics, and reporting of digital media initiatives.
• Event branding and promotional material support as required.

Technical Requirements

The service provider must demonstrate the ability to:

• Develop creative concepts, storyboards, scripts, and multimedia content.
• Produce high-quality visual and videographic content, including animations, explainer videos, and social media clips.
• Ensure brand consistency across all materials in line with SAWS’s corporate identity.
• Manage social media platforms and digital advertising campaigns effectively.
• Provide printing and production services for approved campaign elements.
• Conduct market research, brand audits, and competitor reviews periodically.
• Implement SEO strategies and digital marketing best practices.
• Maintain project timelines and deliverables within the agreed scope and budget.

Skills Requirements

The successful bidder must possess:

• Minimum of 5 years’ experience in graphic design, videography, and creative marketing, preferably within government, public, or private sectors.
• Proven expertise in multimedia content creation, including animations, videos, infographics, and social media visuals.
• Strong portfolio demonstrating successful campaigns across multiple media platforms.
• Competence in design software (e.g., Adobe Creative Suite), video editing, and digital marketing tools.
• Capability to develop strategic marketing concepts and execute integrated campaigns.
• Experience in social media management, content development, and community engagement.
• Ability to provide strategic advice, campaign monitoring, and analytics reporting.
• Excellent communication, project management, and client liaison skills.