Objectives

The primary objective of this tender is to appoint a strategic internal marketing agency that will enhance employee engagement, strengthen IDC’s internal brand, and support organizational change initiatives through integrated marketing and behavioral transformation strategies. The agency will serve as the core support for internal communication, change management, and brand alignment efforts across the organization.

Scope

The scope of work includes:

• Conducting a comprehensive audit of current internal marketing platforms and change readiness.
• Developing a three-year internal marketing and change management strategy with segmentation, messaging, and behavioral insights.
• Introducing new internal marketing tools and digital platforms such as social media, dashboards, and analytics systems.
• Providing quarterly insights, reports, and recommendations to monitor progress and impact.
• Designing change management strategies, resistance management, and transition plans.
• Creating and executing quarterly internal campaigns to drive awareness, participation, and alignment with IDC’s strategic initiatives.
• Embedding recognition and storytelling initiatives through flagship events and multimedia content.
• Ensuring consistent visual branding across all internal communication platforms.
• Promoting authenticity, pride, and transparency via multi-channel storytelling and multimedia campaigns.
• Supporting employee engagement and organizational cohesion during strategic shifts.

Technical Requirements

The technical requirements include:

• Demonstrated experience in internal marketing and change management, with at least three relevant contactable references from the past three years.
• Provision of a detailed strategic approach and methodology for executing internal marketing campaigns and change initiatives.
• Team composition with qualified personnel having a minimum of eight (8) years’ experience in relevant roles, including a team leader and specialists in communications, multimedia, and change management.
• Capability to develop and implement digital platforms, analytics tools, and multimedia content such as videos, motion graphics, and digital banners.
• Ability to deliver creative campaigns aligned with corporate branding and strategic objectives.
• Provision of a comprehensive project timeline covering the initial audit, strategy development, campaign execution, and ongoing reporting over a three-year period.
• Adherence to evaluation criteria including experience, methodology, campaign samples, and personnel qualifications.

Skills Requirements

The skills and expertise required from the successful bidder include:

• Strategic internal communications and change management expertise.
• Proficiency in digital marketing tools, social media platforms, and analytics systems.
• Creative content development, including multimedia production (videos, motion graphics, digital banners).
• Strong project management skills with the ability to deliver within tight timelines.
• Experience in stakeholder engagement and behavioral insights application.
• Capability to provide strategic counsel and execute high-quality campaigns across multiple channels.
• Ability to measure and report on campaign impact and organizational culture changes.