Appointment of a Digital Marketing Agency for Comprehensive Digital Marketing Services for a Period of Six (6) Months

South African National Parks Tenders

Account Functions

You will need an account login to View Tender Documents, Create a Business Listing on the site or to add your details to show your interest in joining a Joint Venture or working as subcontractor for this tender


  • Sign Up
Or Login Using
Please wait. Signing you in...
Or Login Using
Please wait. Signing you in...
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.

Groenkloof National Park (Head Office)

Documents


Enquiries

Bidding Enquiries

  • Contact: Thivhulawi Ratshibvumo
  • Email: See Document
  • Telephone: 012 426 5227

Technical Enquiries

  • Contact: Masingita Masiya
  • Email: See Document
  • Telephone: 012 426 5330

How To Apply

Bid Submission

See Document

Closing Date

26 June 2026 at 12:00 PM


Tender Summary

Objectives

The primary objective of this tender is to appoint a qualified digital marketing agency to manage and execute SANParks' full digital marketing function over a period of six (6) months. The agency will develop data-driven strategies, manage multiple digital channels, extend organic reach through creators, and serve as a strategic partner to enhance SANParks' digital footprint, brand identity, and measurable outcomes across diverse target audiences including domestic and international visitors, youth, families, and culturally motivated groups.

Scope

The scope of work encompasses a fully integrated digital marketing service covering:

  • Digital Marketing Strategy & Planning: Aligning campaigns with SANParks' objectives, tourism calendar, conservation agenda, and institutional milestones.
  • Social Media Strategy & Campaign Management: Managing platforms such as Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube, ensuring brand consistency, audience engagement, and reputation management.
  • Paid Media Management: Planning, executing, optimizing, and reporting on paid campaigns to maximize reach, relevance, and return on ad spend.
  • Content Creation & Creative Production: Producing high-quality digital assets aligned with brand standards and conservation messaging.
  • SEO & Website Support: Conducting SEO audits, producing content, and optimizing landing pages for improved search visibility.
  • Email Marketing & CRM Campaigns: Managing database communications, personalized messaging, and activation campaigns.
  • Influencer Management: Identifying, contracting, and coordinating influencers, ensuring compliance and alignment with SANParks' brand and campaign briefs.
  • Analytics & Reporting: Providing real-time metrics, monthly performance reports, and insights to inform ongoing strategies.

Technical Requirements

The agency must demonstrate:

  • Provision of valid Google Ads and Meta Blueprint certifications for at least one team member.
  • Experience in digital marketing within the travel, tourism, and hospitality sectors, supported by case studies and reference letters (minimum of three).
  • Compliance with tax and procurement regulations, including registration on the Central Supplier Database (CSD) and adherence to POPIA and OHS requirements.
  • Capability to deliver content in line with SANParks' brand guidelines, manage multiple digital channels, and produce SEO-optimized content.
  • Ability to provide detailed analytics, monthly reports, and strategic reviews.
  • Experience in influencer management, including disclosure compliance and audience engagement.

Skills Requirements

The successful bidder should possess:

  • Proven expertise in digital marketing strategy, planning, and execution across multiple platforms.
  • Strong content creation skills, including graphics, videos, and copywriting.
  • Technical SEO knowledge and website support capabilities.
  • Experience in managing paid media campaigns with a focus on ROI and optimization.
  • Competence in influencer engagement, management, and compliance.
  • Analytical skills to interpret data, generate insights, and produce comprehensive reports.
  • Knowledge of relevant legislation such as POPIA, tax compliance, and procurement policies.
  • Excellent communication, project management, and stakeholder engagement skills.
This summary is AI generated. Download the tender documents for all the information.

How to Submit a Response / Quote to this Tender

The information needed for submitting your quote is in the description of the tender and the Tender Documents. You will also need documents and templates supplied by the entity that issued the tender, in order to supply the correct business and quote information.

To get the Tender Documents, click on the “Download Tender Documents” button below. This will take you to the Download page for this specific tender. To download the documents, you will need to create a Free Download account and then Login to this account. There is a Registration and Login form on the Download page, or above the tender description on this page. There are also Register and Login links at the top of all pages of this website.

Once you have the Tender Documents, complete them with your details and the quote details and submit to the entity or organisation that issued the tender. The details and method to submit are in the tender description and the tender documents.

Joint Ventures, Consortia and Subcontracting:

Most large tenders are composed of tasks in a number of different fields, and it is not always possible for a single company to cater for all of them, and therefore Joint Ventures and Consortia are formed to then submit a tender together.

Government tenders are also requiring the subcontracting of a percentage of the tender work, and the trouble is then finding Subcontractors to comply with the tender requirements

To assist companies with finding tender partners and subcontractors, you can now submit your contact details and company information on this page, so other interested parties can contact you for purposes of forming Joint Ventures and subcontracting

You will need to supply your details on every tender you are interested in tendering for. For this you need an active Business Listing - Register and Login at My Account to create a Business Listing

NOTE: This is not a tender application form, it is meant to facilitate the meeting of partners to form a Joint Venture or Subcontractor relationship for this tender only


To submit your details for this tender, you will need to Register an account - see the Registration form on this page or go to My Account

If you already registered, please login at My Account

You will also need to create a Business Listing in order to show your information here

Potential Subcontractor and Joint Venture Partners

To view a list of Businesses that match the Categories of this tender,
please Subscribe to a Paid Notification Plan

(If you are already a Paid Subscriber - not Trial, please Login to view this information on this tender)

Why not let us send tenders to your inbox?

from R120 per month