Objectives

The primary objective is to appoint a qualified service provider to deliver a comprehensive five-day social media marketing and communication training programme for Passenger Rail Agency (PRASA) personnel. The initiative aims to equip participants with foundational competencies to perform elementary functions in digital communication, public relations, and social media management within a corporate environment.

Scope of Work

The service provider will conduct an accredited five-day training course focused on social media and communication. The curriculum covers fundamental software applications, commercial digital environments, and practical strategies for leveraging social media platforms. Participants will be trained to support management with communication and public relations administrative tasks. Upon completion, learners must demonstrate proficiency in applying business communication methods, utilising relevant information technology systems, and implementing public relations theories to achieve organisational objectives.

Technical Requirements

• Mandatory registration and accreditation with the relevant Sector Education and Training Authority (SETA) for “Social Media In The Workplace Training”.
• Submission of proof of accreditation and all prescribed compliance documentation, including SBD forms, tax clearance status, and Central Supplier Database (CSD) registration.
• Demonstrated experience delivering similar training programmes, evaluated on a scale where one completed project yields 20 points, up to five or more projects yielding 100 points. Supporting evidence must include appointment letters, purchase orders, client references, project timelines, contract values, and completion certificates or client confirmation letters.
• Achievement of a minimum technical threshold of 60% to qualify for price evaluation.
• Firm, fixed-price quotation in South African Rand, inclusive of all applicable taxes, submitted strictly according to the provided pricing schedule.
• Bid validity period of 90 working days from the closing date, with potential extension requests under identical terms.

Skills Requirements

Proven expertise in designing and facilitating structured corporate training modules aligned with national occupational standards. Candidates must possess strong command over social media strategy, digital communication tools, and public relations frameworks. The provider must demonstrate the ability to translate theoretical concepts into practical workplace applications, enabling participants to manage digital communications, support executive administrative functions, and utilise information systems effectively. Additionally, competence in learner assessment and curriculum delivery tailored to corporate environments is essential.

Explanation of Unusual or Complicated Terms

• SETA Accreditation: Refers to certification by a Sector Education and Training Authority, a South African regulatory body responsible for developing and enforcing education and training standards across specific economic sectors. Accreditation ensures the training programme meets nationally recognised quality benchmarks and qualifies learners for formal recognition.
• 80/20 Preference Point System: A South African public procurement evaluation mechanism where 80% of total scoring points are allocated to competitive pricing, and 20% are reserved for designated socio-economic goals. These goals prioritise black-owned enterprises and women-owned micro or small enterprises, verified through Broad-Based Black Economic Empowerment (B-BBEE) certificates or sworn affidavits.