Objectives

The primary objective of this tender is to appoint an experienced digital media and online brand-positioning consultancy to enhance and strengthen the University’s online visibility and engagement. The consultancy will be responsible for strategic management, optimisation, and growth of MUT’s social media presence across multiple platforms, aiming to improve student recruitment, research visibility, and community engagement over a period of 12 months.

Scope

The scope of work includes:

• Implementing and refining MUT’s social media strategy tailored to higher education’s diverse cultural landscape and youth trends.
• Full daily management of all MUT social media platforms (Facebook, Instagram, X/Twitter, TikTok, LinkedIn, and emerging platforms), including posting, monitoring, and real-time responses.
• Creating and managing multimedia content such as short videos, reels, infographics, and visuals contextual to Durban and MUT’s community.
• Conducting quarterly digital audits to assess audience reach, growth, competitor benchmarking, sentiment analysis, and channel optimisation opportunities.
• Providing a dedicated full-time resource based on campus with their own tools (smartphone, laptop, camera, connectivity).

Technical Requirements

The technical requirements for the consultancy include:

• A full-time resource physically based at MUT’s MarComms Department.
• Provision of own tools of trade: smartphone, laptop, camera, and mobile connectivity.
• Experience in managing social media platforms for higher education institutions.
• Ability to develop and adapt social media strategies to evolving platform algorithms and content formats.
• Capability to produce multimedia content relevant to student life, research, and community engagement.
• Ability to conduct digital audits and provide actionable insights quarterly.

Skills Requirements

The skills required from the service provider include:

• Proven experience in digital media management and online brand positioning, preferably within higher education or similar sectors.
• Strong strategic planning and content creation skills, including multimedia production.
• Excellent social media monitoring, engagement, and response skills.
• Analytical skills to conduct digital audits, benchmarking, and sentiment analysis.
• Ability to adapt strategies based on platform trends and audience behaviour.
• Effective communication and reporting skills to provide regular updates and insights.
• On-campus presence and ability to work independently with own equipment.