Objectives

The primary objective of this tender is to engage a qualified media monitoring service provider to deliver comprehensive media tracking and analysis services for uShaka Marine World over a period of 12 months. The service aims to provide daily insights into brand exposure across various communication platforms, including print, TV, radio, online, and social media, with regular analysis and sentiment assessment to inform marketing and communication strategies.

Scope

The scope of work includes:

• Tracking mentions and exposure of uShaka Marine World and its sub-brands across all media platforms, including print, television, radio, online, and social media.
• Monitoring local, national, and international media coverage.
• Providing daily media exposure reports.
• Conducting quarterly social media management and analysis of conversations on all uShaka Marine World-owned social media channels, especially during peak seasons.
• Delivering monthly comprehensive reports that include media exposure analysis, sentiment evaluation, and intelligence on complex media coverage related to the brand.

Technical Requirements

The technical requirements for the service provider include:

• Capability to track mentions/exposure across multiple communication platforms, including print, TV, radio, online, and social media.
• Ability to monitor local, national, and international media outlets.
• Provision of daily reports on media exposure.
• Monthly analysis reports with sentiment analysis and media intelligence.
• Quarterly social media management and engagement analysis.
• Provision of reports in a format accessible for review and strategic planning.

Skills Requirements

The service provider must demonstrate:

• Proficiency in media monitoring and analysis across diverse platforms.
• Experience in social media management and sentiment analysis.
• Ability to generate detailed reports and actionable insights.
• Technical expertise in media tracking tools and analytics software.
• Capacity to provide timely and accurate media intelligence.
• Knowledge of local, national, and international media landscapes.