Objectives

The primary objective of this tender is to appoint a service provider to assist the Department of Land Reform and Rural Development (DLRRD) with media buying, advertising, content development, and video production services over a period of 24 months. The goal is to support departmental communication efforts through various media platforms, including print, radio, television, transit, and out-of-home advertising, to effectively reach target audiences and promote departmental initiatives and campaigns.

Scope

The scope of work includes:

• Development of advertising content such as advertorials, articles, videos, radio, and TV adverts.
• Placement of advertisements across multiple media channels including newspapers (national, provincial, local), magazines, TV (public and commercial broadcasters), radio (community, public, and commercial), transit media, billboards, street poles, wall wraps, trailers, blimps, and out-of-home media.
• Booking and managing media campaigns, including pre-recorded and live reads, interviews, phone-in programs, outside broadcasts, live crossings, and programmatic advertising.
• Securing media slots and broadcast time for departmental events, campaigns, and departmental profiling videos.
• Producing videos of departmental events, interviews, and project profiles.
• Conducting content research and producing relevant stories or advertorials based on internal documents.
• Providing post-campaign analysis reports and ensuring timely delivery of all media placements and content.

Technical Requirements

The technical requirements for the service provider include:

• Ability to develop and produce diverse content formats (print, radio, TV, video, digital).
• Capability to handle media booking, placement, and management across multiple platforms and regions.
• Experience in managing media campaigns, including scheduling, booking, and monitoring.
• Provision of timely and accurate campaign reports and analysis.
• Compliance with departmental branding, communication standards, and media regulations.
• Ability to coordinate with departmental events for filming and interviews.
• Provision of technical expertise in content research, story development, and multimedia production.
• Adherence to confidentiality and data protection protocols.

Skills Requirements

The successful service provider must demonstrate:

• Proven experience in media buying, advertising, and content development, with a track record of similar projects in government or corporate sectors.
• Strong multimedia production skills, including video filming, editing, and post-production.
• Expertise in digital media planning, programmatic buying, and out-of-home advertising.
• Ability to develop creative and impactful communication content tailored to diverse audiences.
• Excellent project management and coordination skills to meet deadlines and deliver quality outputs.
• Capacity to handle multiple campaigns simultaneously across various media channels.
• Knowledge of media regulations, licensing, and permission processes, especially for out-of-home and transit media.
• Effective communication and reporting skills to provide regular updates and post-campaign evaluations.