Objectives

The primary objectives of this tender are to:

• Develop an interactive tourism destination marketing brochure that showcases the attractions, cultural heritage, and tourism products of the Harry Gwala District.
• Create a five-minute high-quality tourism marketing video to promote the district as a premier travel destination.
• Enhance the visitor experience by providing visually captivating and informative content.
• Increase awareness of local attractions, landmarks, and cultural sites within the district.
• Leverage social media platforms to promote the district through shareable content and QR codes.
• Drive economic growth by increasing tourist footfall and supporting local businesses and artisans.
• Position the district as a unique destination reflecting the “Drakensberg and Beyond” brand.

Scope

The scope of work includes:

• Conceptualizing, designing, and developing both print and digital versions of the tourism brochure (48 pages + cover, physical copies, and electronic formats such as PDF, web, and e-book).
• Producing a high-resolution photo shoot capturing scenic landscapes, cultural sites, and activities, including aerial shots.
• Printing and binding 100 copies of the brochure with specified quality standards.
• Creating QR codes linked to digital versions and the Harry Gwala website.
• Developing a 5-minute tourism marketing video in Full HD and 4K formats, incorporating scenic landscapes, adventure activities, cultural heritage, events, and community involvement.
• Including aerial drone footage, narration, background music, and branding elements.
• Delivering all final products within four months of appointment.

Technical Requirements

The technical specifications for the deliverables are as follows:

Brochure (Print & Digital)

• Size: 200mm x 200mm
• Pages: 48 + cover (total 52)
• Design: Full redesign with at least 2 options for approval
• Photography: 30-40 high-resolution images, including aerial shots
• Print Quality:
  • Cover: 200gsm matt art, laminated with spot UV varnish
  • Inside Pages: 115gsm full-color matte art
  • Quantity: 100 copies
• Electronic Versions:
  • Formats: E-book (Windows, Android, iOS), PDF, web version
  • Delivered on USB with QR codes linking to versions
  • Compatibility with www.hgda.co.za
• Delivery Deadline: No later than 31 March 2026

Tourism Marketing Video

• Duration: 5 minutes
• Format: Full HD (1920x1080) and 4K MP4
• Content Focus:
  • Scenic landscapes, adventure activities, cultural heritage, events, ecotourism, community involvement
  • Aerial drone footage
  • Storytelling with narration, background music, and branding
• Deliverables:
  • Master HD and 4K copies
  • Short clips (30s, 60s) for social media
  • Inclusion of HGDA branding and contact info
  • Ownership of raw and final footage remains with HGDA

Skills Requirements

The successful bidder must demonstrate:

• Proven experience in designing and producing destination marketing brochures and digital content
• High-quality photography and videography skills, including aerial drone operation
• Creative storytelling and visual communication skills
• Technical expertise in video editing, animation, and multimedia production
• Ability to meet strict deadlines and deliver within four months
• Capacity to incorporate branding, cultural elements, and community involvement effectively
• Experience in working with government or similar public sector entities is preferred