Objectives

The primary objective of this tender is to conceptualise, develop, and implement an effective, integrated tourism marketing and communication campaign for Destination Johannesburg. The approach is to utilize a comprehensive 360-degree marketing strategy over a period of three years, aiming to position and promote Johannesburg as a premier tourism destination through innovative, creative, and integrated efforts.

Scope

The scope encompasses the conceptualisation, creative development, and execution of an all-encompassing marketing and communication campaign. This includes above, below, and through-the-line marketing activities, using a 360-degree approach to reach diverse audiences. The project involves collaboration with various stakeholders, including potential joint ventures, consortiums, subcontractors, and partners, to deliver a cohesive and impactful tourism promotion effort for Johannesburg over three years.

Technical Requirements

• Development of an integrated tourism marketing and communication strategy using a 360-degree approach.
• Creative conceptualisation and development of marketing materials and campaigns.
• Implementation of marketing activities across multiple channels (above, below, through-the-line).
• Collaboration with subcontractors, partners, and stakeholders, including joint ventures and consortiums.
• Provision of technical data, company details, and compliance with technical specifications.
• Adherence to project timelines, phases, and budget constraints.
• Provision of detailed pricing schedules, including adjustments for inflation or exchange rate variations.
• Compliance with all legal, tax, and procurement regulations, including B-BBEE and supply chain management standards.
• Implementation of quality assurance, inspection, testing, and warranty provisions as specified.
• Use of appropriate technology, tools, and media channels to ensure effective campaign delivery.

Skills Requirements

• Proven experience in integrated tourism marketing, branding, and communication campaigns.
• Creative and conceptual skills to develop innovative marketing strategies and materials.
• Technical expertise in digital marketing, media planning, and multi-channel campaign execution.
• Strong project management skills to coordinate activities over a three-year period.
• Ability to collaborate with multiple stakeholders, including government entities, private sector partners, and subcontractors.
• Knowledge of local and international tourism markets and promotional channels.
• Understanding of legal, tax, and procurement frameworks relevant to public sector projects.
• Capacity to monitor, evaluate, and report on campaign performance and impact.
• Compliance with B-BBEE and other transformation and empowerment policies.