Request for Proposals from Suitably Qualified, Creative Agency to Conceptualise, Develop, Manage, and Execute an Immersive Welcome2joburg Digital Campaign for Three (3) Months from Date of Appointment

JTC0028/2025-26 (readvertisement 1)

See details below or the tender documentation

Tender Closed on: 2026-05-18 10:00

Advertising, Marketing and Media Buying, Social Media Marketing and Management, Online Advertising

Gauteng, Johannesburg, Sandton

City Council of Johannesburg

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Tender Number: JTC0028/2025-26 (readvertisement 1)
Department: City Council of Johannesburg
Tender Type: Request for Quotation
Province: Gauteng
Closing Date: Monday, 18 May 2026 - 10:00
Place where goods, works or services are required: Sandton Library Offices Nelson Mandela Square West Street, Sandton - SANDTON - SANDTON - 2000
Special Conditions: N/A
ENQUIRIES:
Contact Person: LUMKA DLOMO
Email: [email protected]
Telephone number: 011-779-0200
FAX Number: N/A
BRIEFING SESSION:
Is there a briefing session?: NO Is it compulsory? NO
Briefing Date and Time:
Briefing Venue:

This tender is also available from www.etenders.gov.za


Tender Summary

Objectives

The primary objective of the tender is to engage a suitably qualified and creative agency to conceptualise, develop, manage, and execute an immersive Welcome2Joburg digital campaign. The campaign aims to promote Johannesburg as a vibrant, diverse destination for business, leisure, sport, and cultural experiences, thereby increasing visitor numbers and enhancing the city's global tourism profile.

Scope

The scope of work includes:

  • Developing a comprehensive digital campaign framework with creative direction, storyline, and visual identity.
  • Integrating the campaign within the Uber app at geofenced zones with multilingual welcome messages.
  • Creating personalised visitor touchpoints, including content on rooftop bars, nightlife, restaurants, attractions, museums, galleries, adventure activities, and events.
  • Producing high-quality content such as videos, photo stories, and behind-the-scenes experiences for social media platforms.
  • Managing social media content scheduling, posting, and engagement across Facebook, Instagram, TikTok, YouTube, LinkedIn, and X for three months.
  • Implementing influencer-led storytelling, UGC competitions, and partner collaborations to amplify reach.
  • Providing analytics, monthly insights, and final campaign impact assessment.
  • Coordinating with hospitality and tourism partners to secure prize packages and promotional offers.

Technical Requirements

The technical specifications for campaign content include:

  • Video resolution: Full HD (1920x1080) across all platforms.
  • Video formats: MP4, with size limits as specified (e.g., 256 GB for YouTube, 75 KB for LinkedIn).
  • Aspect ratios: 16:9, 9:16, 1:1, and 4:5, depending on platform.
  • Video durations: 15 to 30 seconds.
  • Content must be optimized for each platform’s format and specifications.
  • Delivery of assets and technical setup for Uber app integration.

Skills Requirements

The agency must demonstrate:

  • Proven experience in destination marketing, digital campaigns, and immersive creative projects.
  • Capability to conceptualise and execute integrated digital campaigns within tight timelines (3 months).
  • Strong creative skills in producing engaging video, graphic, and social media content.
  • Expertise in social media management, content scheduling, and analytics reporting.
  • Experience in influencer engagement, UGC moderation, and partnership coordination.
  • Technical proficiency in digital asset production, platform-specific content optimization, and app integration.
  • Ability to provide detailed project management, risk mitigation, and timely delivery of all campaign components.
This summary is AI generated. Download the tender documents for all the information.

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