Objectives

The primary objective of this tender is to engage a service provider capable of booking and placing digital advertisements across Google and social media platforms. The goal is to create awareness and effectively communicate the implementation of the City of Johannesburg's 2026/2027 municipal tariffs, ensuring compliance with the MFMA Cost Containment Regulations of 2019 and the City’s Cost Containment Policy. The campaign duration is set for two weeks.

Scope

The scope of work includes:

• Design and development of 8 customizable digital adverts suitable for various platforms, including social media and YouTube pre-roll.
• Placement of geo-targeted Google display ads in Johannesburg for five days weekly over two weeks, targeting residents aged 25–65+ who are homeowners, property investors, or business owners.
• Placement of social media geo-targeted adverts on Facebook, Instagram, TikTok, and Twitter/X, with daily placements over five days and weekly campaigns over two weeks, aiming to reach 1,000,000 unique Johannesburg residents.
• Use of tracking mechanisms such as UTM codes for Google Analytics and Meta Ads Manager to monitor engagement.
• Placement of YouTube video adverts with daily placements over two weeks.
• Reporting on campaign KPIs, including reach, engagement, follower growth, and traffic to the City of Johannesburg website.

Technical Requirements

• Adverts must be optimized for desktop, tablet, and mobile devices.
• Geo-targeting must be precise to Johannesburg residents.
• Ad placements should be on Google Display Network, Facebook, Instagram, TikTok, Twitter/X, and YouTube.
• Campaign reach must cumulatively deliver at least 1,000,000 impressions.
• Ad content must be engaging and drive traffic to the City’s website, with a target increase of 10% in followers on social media platforms.
• Use of tracking codes (UTM) for click-through links to monitor performance.
• Ad creatives should be provided by the City of Johannesburg, with the service provider responsible for placement and optimization.

Skills Requirements

• Proven experience in digital advertising campaign management, with a portfolio of previous relevant work (minimum of 2 campaigns with social media components recommended).
• Graphic design expertise with at least 3 years of experience, capable of creating engaging visual content.
• Project management skills to coordinate multi-platform campaigns, with at least 4-6 years of experience in campaign management.
• Ability to optimize ads for various devices and platforms, ensuring compliance with technical specifications.
• Knowledge of tracking and analytics tools such as Google Analytics and Meta Ads Manager.
• Capacity to produce weekly reports on campaign performance, including KPIs like reach, engagement, and traffic.
• Experience in working within municipal or governmental communication campaigns is advantageous.