Service Provider to Book and Place Digital Advertisements Across Google and Social Platforms to Create Awareness and Communicate the Implementation of City of Johannesburg 2026/2027 Municipal Tarrifs – in Compliance with the Mfma Cost Containment Regulations of 2019 and the City’s Cost Containment Policy for a Period of 2 Weeks.

COJ0091-25/26

See details below or the tender documentation

Tender Closed on: 2026-02-05 10:30

Advertising, Marketing and Media Buying, Social Media Marketing and Management, Online Advertising

Gauteng, Johannesburg

City Council of Johannesburg

Scroll down for tender details and to access the tender documents

City Council of Johannesburg Tenders

Account Functions

You will need an account login to View Tender Documents, Create a Business Listing on the site or to add your details to show your interest in joining a Joint Venture or working as subcontractor for this tender


  • Sign Up
Or Login Using
Please wait. Signing you in...
Or Login Using
Please wait. Signing you in...
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.
Tender Number: COJ0091-25/26
Department: City Council of Johannesburg
Tender Type: Request for Quotation
Province: Gauteng
Closing Date: Thursday, 05 February 2026 - 10:30
Place where goods, works or services are required: 61 JORRISEN STREET - BRAMMFONTEIN - BRAAMFONTEIN - 2000
Special Conditions: N/A
ENQUIRIES:
Contact Person: DIEKETSENG SOSO
Email: [email protected]
Telephone number: 083-702-6848
FAX Number: N/A
BRIEFING SESSION:
Is there a briefing session?: NO Is it compulsory? NO
Briefing Date and Time:
Briefing Venue:

This tender is also available from www.etenders.gov.za


Tender Summary

Objectives

The primary objective of this tender is to engage a service provider capable of booking and placing digital advertisements across Google and social media platforms. The goal is to create awareness and effectively communicate the implementation of the City of Johannesburg's 2026/2027 municipal tariffs, ensuring compliance with the MFMA Cost Containment Regulations of 2019 and the City's Cost Containment Policy. The campaign duration is set for a period of 2 weeks.

Scope

The scope of work includes:

  • Design and layout of 8 customizable digital adverts suitable for social media and YouTube pre-roll.
  • Placement of geo-targeted Google display adverts targeting Johannesburg residents, five times daily for one month.
  • Placement of social media adverts on Facebook, Instagram, TikTok, and Twitter, geo-targeted to Johannesburg residents, five times daily for one month.
  • Placement of a non-skip YouTube video advert, five times daily for one month.
  • Tracking using UTM codes on all click-through links for Meta Ads Manager and Google Analytics.
  • Weekly reporting on campaign KPIs including reach, engagement, and traffic to the City of Johannesburg website.

Technical Requirements

The technical specifications for the campaign include:

  • Adverts must be optimized for desktop, tablet, and mobile devices.
  • Placement on Google Display Network, news portals, apps, and social media platforms.
  • Target demographics: residents aged 25–65+, homeowners, tenants, property investors.
  • Interests/topics: finance, utilities, municipal services, property ownership, property investment.
  • Reach of at least 1,000,000 Johannesburg residents over the campaign period.
  • Adverts should increase social media followers by 10% and drive traffic to the COJ website.
  • Placement of social media adverts on Facebook, Instagram, TikTok, and Twitter, geo-targeted to Johannesburg residents, five times daily for one month.
  • Use of tracking codes (UTM) for analytics and performance measurement.

Skills Requirements

The service provider must demonstrate:

  • At least 6 years of experience in digital marketing and advertising.
  • Proficiency in designing engaging digital adverts tailored for social media and Google platforms.
  • Expertise in geo-targeted advertising and campaign management across multiple platforms.
  • Ability to optimize adverts for various devices and ensure proper display.
  • Experience in tracking and analytics, including the use of UTM codes and Google Analytics.
  • Capability to provide weekly performance reports with KPIs such as reach, engagement, and website traffic.
  • Knowledge of municipal regulations and compliance requirements related to public communication campaigns.
This summary is AI generated. Download the tender documents for all the information.

How to Submit a Response / Quote to this Tender

The information needed for submitting your quote is in the description of the tender and the Tender Documents. You will also need documents and templates supplied by the entity that issued the tender, in order to supply the correct business and quote information.

To get the Tender Documents, click on the “Download Tender Documents” button below. This will take you to the Download page for this specific tender. To download the documents, you will need to create a Free Download account and then Login to this account. There is a Registration and Login form on the Download page, or above the tender description on this page. There are also Register and Login links at the top of all pages of this website.

Once you have the Tender Documents, complete them with your details and the quote details and submit to the entity or organisation that issued the tender. The details and method to submit are in the tender description and the tender documents.

Joint Ventures, Consortia and Subcontracting:

Most large tenders are composed of tasks in a number of different fields, and it is not always possible for a single company to cater for all of them, and therefore Joint Ventures and Consortia are formed to then submit a tender together.

Government tenders are also requiring the subcontracting of a percentage of the tender work, and the trouble is then finding Subcontractors to comply with the tender requirements

To assist companies with finding tender partners and subcontractors, you can now submit your contact details and company information on this page, so other interested parties can contact you for purposes of forming Joint Ventures and subcontracting

You will need to supply your details on every tender you are interested in tendering for. For this you need an active Business Listing - Register and Login at My Account to create a Business Listing

NOTE: This is not a tender application form, it is meant to facilitate the meeting of partners to form a Joint Venture or Subcontractor relationship for this tender only


To submit your details for this tender, you will need to Register an account - see the Registration form on this page or go to My Account

If you already registered, please login at My Account

You will also need to create a Business Listing in order to show your information here

Potential Subcontractor and Joint Venture Partners

To view a list of Businesses that match the Categories of this tender,
please Subscribe to a Paid Notification Plan

(If you are already a Paid Subscriber - not Trial, please Login to view this information on this tender)

Why not let us send tenders to your inbox?

from R120 per month