Objectives

The primary objective of this tender is to appoint a qualified service provider to conduct a comprehensive brand review exercise for the Automotive Industry Development Centre Eastern Cape (AIDC-EC). The review aims to realign and strengthen the organization's identity, positioning, and communication strategies, culminating in a refreshed brand strategy, potential new corporate name and identity, a positioning statement, and a marketing campaign rollout.

Scope

The scope of work includes four key phases:

• Phase 1: Conduct a brand audit report.
• Phase 2: Develop a brand strategy and define positioning, including identity development and naming.
• Phase 3: Design the corporate identity manual (brand toolkit).
• Phase 4: Plan and execute marketing campaign assets and rollout.

The entire project is expected to be completed over 12 to 16 months, involving stakeholder consultations, development of strategic deliverables, and final asset production.

Technical Requirements

The technical requirements specify that the service provider must:

• Perform a thorough brand audit and analysis.
• Develop a comprehensive brand strategy aligned with AIDC-EC’s vision and market opportunities.
• Create a new or refreshed corporate identity, including naming and visual identity design.
• Design a corporate identity manual and brand toolkit.
• Plan and implement a marketing campaign, including asset development and rollout.
• Engage key stakeholders and ensure deliverables meet specified timelines.
• Attend meetings and provide regular progress reports.
• Ensure all materials remain the property of AIDC-EC and are delivered in accordance with project milestones.

Skills and Experience Requirements

The bid evaluation emphasizes the following skills and experience:

• Company Experience: 6-10 years in brand review services, with proof of at least three projects valued at R500,000 or more.
• Key Personnel:
  • Account Management: Relevant experience with minimum qualifications and CVs.
  • Brand Strategy Development: Over 15 years of relevant experience and qualifications.
  • Marketing and Creative Direction: 10-15 years of experience.
  • Digital Marketing and Public Relations: 5-10 years of experience.
• Technical Skills: Proven ability to develop brand strategies, corporate identities, and marketing campaigns, with demonstrated capacity of proposed team members.
• Methodology: Clear, detailed approach and implementation plan aligned with project phases and deliverables.

Additionally, bidders must demonstrate compliance with professional affiliations, financial stability, and relevant project experience, as well as provide CVs and certificates for key personnel.