Objectives

The primary objective of this tender is to establish a panel of qualified and experienced service providers to deliver high-quality, cost-effective media and advertising services that support the communication needs of uMgungundlovu District Municipality. The panel aims to facilitate effective public communication, promote government programs, strengthen public trust, and enhance visibility of service delivery initiatives through strategic advertising, media planning, digital marketing, stakeholder engagement, and related activities.

Scope

The scope of works includes but is not limited to:

• Operational support for the Communications Unit of uMgungundlovu District Municipality.
• Advertising across various platforms including print, radio, television, digital media, outdoor media, and online platforms.
• Booking spaces in newspapers, radio stations, television, and digital platforms for municipal notices, tenders, employment opportunities, and promotional campaigns.
• Content development, layout, design, proofreading, and editing of advertisements.
• Provision for up to five revisions of artworks before final approval.
• Production and placement of advertisements in accordance with scope of work per assignment.
• Supporting activities such as branding, stakeholder engagement, and public awareness campaigns.

Technical Requirements

The technical requirements include:

• Provision of project reference letters demonstrating relevant experience within the last 5 years, with minimum contract values specified per service category.
• Valid ICASA licenses for service providers bidding for radio and television media services.
• Proof of good standing with municipal accounts (not more than 90 days in arrears) or valid lease agreements and affidavits where applicable.
• Registration on the Central Supplier Database (CSD).
• Completion of the Specialisation Schedule indicating the services applied for, supported by relevant reference letters.
• Declaration of interest, past SCM practices, and independence in bid submission.
• Compliance with the eligibility criteria, including non-involvement in corrupt practices and proper tax compliance.
• Submission of supporting documents such as company registration, tax certificates, and professional memberships.

Skills Requirements

The successful bidders must demonstrate:

• Proven experience and expertise in media planning, buying, and advertising across multiple platforms.
• Capacity to develop creative content, including graphic design, copywriting, and multimedia production.
• Ability to manage and execute public sector communication campaigns effectively.
• Knowledge of the legislative and regulatory environment governing public sector advertising and communication.
• Technical competence in digital marketing, media monitoring, and reporting.
• Professional affiliations and valid licenses (ICASA) for relevant media services.
• Capacity to deliver timely and quality services, supported by relevant project references and industry experience.