Objectives

The primary objective of this tender is to appoint a qualified and experienced partner to deliver integrated digital marketing, multimedia production, digital amplification, and structured project documentation services over three years. The goal is to strengthen DBSA’s institutional credibility, stakeholder engagement, and development impact through innovative, performance-led digital campaigns, compelling storytelling, and evidence-based narratives that showcase infrastructure delivery and catalyze development outcomes across Africa.

Scope

The scope includes:

• Design and execution of full-funnel digital campaigns (awareness, consideration, engagement, conversion)
• Targeted media buying and optimization across digital ecosystems (social media, programmatic, SEM, GDN)
• Development of campaign landing pages, microsites, and portals aligned to key themes
• Creation of gated content assets (reports, case studies, insights, toolkits)
• Direct marketing via HTML mailers integrated into stakeholder journeys
• Structured nurture pathways for MQLs and SQLs
• Continuous performance tracking, dashboard reporting, and optimization
• High-quality multimedia content including photography, cinematography, interviews, and technical storytelling
• Content capture and real-time amplification during events
• Management of sub-contractors for videography and photography
• Development of a skills transfer program to uplift internal capabilities

The services are to be delivered in alignment with DBSA’s Decadal Strategy, Marketing & Communications Strategy, and governance standards, ensuring agility, scalability, and measurable contribution to strategic objectives.

Technical Requirements

• Integrated digital campaign architecture covering all funnel stages
• Targeted media buying with AI-assisted bid optimization and audience segmentation
• Development of campaign landing pages, microsites, and portals with conversion tracking
• Content creation including infographics, videos, animations, and professional site documentation
• Search engine optimization (SEO), structured metadata, and search performance monitoring
• Use of AI tools for content enhancement, automation, and data-driven insights
• Robust project governance, version control, and content management systems
• Monthly performance dashboards and detailed analytics reporting
• Delivery of multimedia assets aligned with platform specifications and accessibility standards
• Management of paid social, SEM, programmatic, and display advertising with continuous optimization

Skills and Experience Requirements

The partner must demonstrate capability through:

• A multidisciplinary team with proven expertise in digital marketing, multimedia production, and analytics
• Relevant experience within South Africa, SADC, and broader African markets, especially in development finance and infrastructure sectors
• Strong project management and governance skills, with a track record of delivering integrated digital campaigns
• Technical proficiency in digital media buying, SEO, AI-enabled marketing tools, and analytics platforms
• Creative and content development skills across formats including videos, graphics, and written narratives
• Capability to manage subcontractors for videography and photography services
• Experience in developing and transferring digital skills to internal teams
• Ability to produce measurable results aligned with strategic KPIs, including stakeholder engagement, media performance, and development impact storytelling

Applicants must submit detailed biographies, relevant case studies, and evidence of compliance with minimum experience and qualification criteria for key personnel involved in the project.