Objectives

The primary objective of the tender is to select a supplier to deliver an end-to-end electronics campaign titled "CHARGED – Power Your Tech. Own Your Journey" across three airports (ORTIA, CTIA, and KSIA). The campaign aims to enhance passenger experience by promoting electronics as essential travel tools, supporting last-minute purchases related to device power, accessories, and connectivity, and driving retail performance for electronics retailers within the airports.

Scope

The scope includes:

• Development and adaptation of campaign visuals across print, digital, in-store, and airport environments.
• Production and rollout of print materials such as posters, standees, and POS collateral.
• Design and deployment of digital assets including LCD screens, banners, and app in-banner ads.
• Creation of communication materials like scripts and retailer briefing packs.
• Setup and branding of activation stands at all three airports, including distribution of giveaway items (screen cleaning kits, power banks, charging cables) during the first two weeks.
• Management of a customer engagement platform supporting QR codes, WhatsApp line, receipt uploads, OCR verification, entry validation, and reporting.
• Coordination of weekly prize draws, including winner selection, validation, and prize fulfillment (Power Kits, cash vouchers, and a grand prize of an iPhone 17).
• Implementation of an incentive program to promote the ACSA Mobile App, including tracking and awarding weekly prizes to top-performing staff.
• Provision of campaign performance reports and post-campaign analysis.

Technical Requirements

The technical requirements encompass:

• Design, production, and deployment of visual assets in various formats.
• Setup of activation stands with removable vinyl branding graphics.
• Procurement and controlled distribution of giveaway items.
• Development and management of a digital entry platform with QR code enablement, receipt upload, OCR verification, and automated messaging.
• Management of weekly prize draws, winner validation, and prize fulfillment.
• Delivery of all digital and interactive campaign components, including content for LCD screens, banners, and app integrations.
• Provision of ongoing technical support, quality assurance, and performance reporting throughout the campaign period.

Skills Requirements

The successful bidder must demonstrate:

• At least 5 years of experience in marketing, advertising, or activation campaigns, with proof of at least two previous relevant campaigns.
• Ability to develop creative campaign concepts with clear timelines and delivery plans.
• Expertise in visual design, print production, and digital asset creation.
• Experience in managing large-scale activation events, including logistics, installation, and branding.
• Proficiency in digital platform development, particularly QR code systems, receipt upload functionalities, OCR verification, and automated messaging systems.
• Capability to coordinate prize draws, validation, and fulfillment processes transparently and efficiently.
• Ability to track, monitor, and report on campaign performance and participant engagement.
• Experience in managing staff incentive programs and digital engagement initiatives.