Objectives

The primary objective of this tender is to conceptualize, develop, and implement an effective integrated tourism marketing and communication strategy for Destination Johannesburg. The goal is to position and promote Johannesburg through a comprehensive 360-degree marketing approach over a period of three (3) years, utilizing above, below, and through-the-line marketing services to enhance visibility, attract visitors, and strengthen the destination's brand presence locally and internationally.

Scope

The scope of the tender encompasses:

• Development and execution of an integrated marketing campaign covering various channels and platforms.
• Media monitoring across national and international online editorial coverage, focusing on specific keywords and key stakeholders related to Johannesburg tourism.
• Provision, storage, and maintenance of branding materials for events, including banners, tablecloths, lantern banners, and fencing.
• Design and setup of exhibition stands, including pavilion specifications, reception areas, lounge setups, and activation spaces.
• Production of videography content covering key attractions, events, leisure, adventure, heritage, shopping, nightlife, and natural attractions within Johannesburg.
• Implementation of promotional activities across various sectors such as business, leisure, sports, arts, heritage, shopping, and lifestyle events.

Technical Requirements

The technical requirements include:

• Online media monitoring using specified keywords and stakeholder names, covering both national and international online editorial coverage.
• Provision of branding materials in specified sizes and quantities, suitable for various event types and promotional needs.
• Design and construction of exhibition pavilions with specified features such as reception areas, lounge setups, and activation spaces, adhering to approved designs.
• Production of high-quality videography footage from selected locations and themes, capturing the essence of Johannesburg’s attractions, events, and lifestyle.
• Execution of above, below, and through-the-line marketing activities, including media placements, event branding, and promotional campaigns.

Skills Requirements

The successful tenderer must demonstrate expertise and skills in:

• Integrated marketing communications and campaign conceptualization and execution.
• Media monitoring and analysis, particularly in online editorial environments.
• Branding and promotional material design, production, and management.
• Event management, including the design, setup, and activation of exhibition stands and promotional spaces.
• Videography and multimedia content creation, with experience in capturing diverse themes and locations.
• Strategic planning and implementation of multi-channel marketing campaigns across digital, print, and on-ground platforms.
• Stakeholder engagement and coordination with various partners and service providers.