Objectives

The primary objective of this tender is to appoint a qualified service provider to handle media buying, media planning, and related advertising services for the Johannesburg Development Agency (JDA) over a period of 36 months. The selected provider will aim to:

• Implement communication strategies that resonate with target communities.
• Achieve high reach and influence perception positively.
• Deliver cost-effective advertising solutions that maximize value for money.
• Establish a flexible, scalable contractual relationship responsive to JDA’s evolving needs.
• Leverage new technologies and processes to enhance service delivery.

Scope

The scope of services includes:

• Media buying and placement across various print and online platforms, including newspapers and digital media.
• Design, layout, editing, proofreading, and production of advertisements in accordance with JDA’s corporate identity guidelines.
• Liaising with media houses to secure optimal tender rates and discounts.
• Negotiating additional value-added opportunities for PR and reputational management.
• Submitting analytical reports on advertising spend and campaign performance periodically.
• Providing cost-effective media placement schedules, trends, and updates quarterly.

Technical Requirements

The service provider must demonstrate:

• Proven experience and track record in media buying and planning.
• Capability to influence public perception and enhance JDA’s reputation.
• Design and layout skills aligned with corporate branding standards.
• Ability to produce and deliver final advertising materials promptly.
• Strong relationships with print and online media outlets to secure favorable rates and discounts.
• Ability to produce detailed analytical reports on advertising activities and expenditure.
• Provision of media buying schedules, trends, and latest developments on a quarterly basis.

Skills Requirements

The bidder must possess:

• Experienced team members including a qualified team leader with at least 5 years in media management.
• A graphic designer with a minimum of 3 years’ experience and relevant qualifications.
• Media placement personnel with at least 3 years’ experience and relevant academic background in communication or marketing management.
• Experience in managing multiple media placement projects, with a minimum of 50 projects completed in the past 5 years.
• Ability to provide satisfactory reference letters from previous clients for similar media placement services.
• Knowledge of media trends, digital and print advertising, and negotiation skills for bulk discounts.
• Compliance with BBBEE and empowerment requirements, with relevant certification or affidavits.
• Understanding of procurement regulations, including adherence to the National Treasury’s Central Supplier Database registration.